Writing/Holiday Gift Guide

ONE OF MY favorite projects during my time at American Way was the annual holiday gift guide, which I spearheaded every year. While the process was always the same — from combing through hundreds of submissions to pulling product to picking a theme — each guide took on a life of its own. Originally, I launched the gift guide in AW's front of book section, but due to its overwhelming success, it became an annual feature.

"AW 2012 Holiday Gift Guide," Dec. 1, 2012, American Way

Theme: Color
Number of products: 38
Type of story: Feature

Color us happy. It’s that time of year again: time to shower those around you with gifts galore. From gear to home accessories to toys for the tots and trinkets for the apple of your eye, we have the perfect gift ideas for you ...