Qualifications
More than 15 years of experience writing, assigning, editing, and developing content for a range of print publications and digital platforms, including a monthly magazine with a readership of 1.6 million per issue
Specialized Skills
Writing, editing, proofreading, social media networking, meeting deadlines, generating creative story content for all platforms, coordinating/overseeing photo shoots, project management, budgeting
Proficient in AP/MLA editing styles, Office 365, SmartConnection, Adobe InCopy/InDesign/Photoshop, Google Analytics, Chartbeat, Social Flow, SEO best practices, CMS systems
Professional Experience
Director of Strategic Content, Medium Giant, formerly Belo+Company (January 2021-present)
Oversee content fulfillment for all agency clients, including websites, microsites, landing pages, blogs, email, social media, and non-technical search engine optimization (SEO)
Oversee advertising-driven content for The Dallas Morning News owned media properties, including print and digital special sections, hybrid products such as FWD>DFW and Abode, native advertising, and any other editorial/sponsored content created outside of the newsroom
Concept and execute new, content-driven advertising products for The Dallas Morning News owned media properties
Collaborate with content strategy, search engine optimization (SEO), user experience (UX), creative, web development, and account services teams
Identify areas for process improvement and efficiencies
Freelance Editor and Writer, various publications (2012-present)
D Home, D Weddings, Robb Report Home & Style, PaperCity, Leverage Global Partners, D Custom Publishing, Briggs Freeman Sotheby's International Realty
Managing Editor, Ansira (July 2017-January 2021)
Collaborated with content marketing director and other departments including creative, social, user experience, and search; devised and executed creative approaches to engage multiple clients’ target audiences through content
Content ideation for multiple client blogs, websites, email campaigns, and more; oversaw photo shoots; maintained and established editorial calendars
Translated creative direction and copy points from creative briefs into engaging and effective content concepts; managed and assigned work to an extensive network of freelance writers
Wrote and edited copy for multiple client’s, including Rent-a-Center, FedEx, and Domino’s; managed paperwork, deadlines, and meetings
Managing Editor, CultureMap Dallas (May 2016-July 2017)
Managed local editorial calendar, oversaw invoices and budget
Generated ideas and assigned stories to staff writers, freelancers, and photographers; edited all incoming articles for content and style; wrote stories as needed; procured, cropped, and uploaded photos to the CMS
Built home pages and daily emails, managed and monitored editorial social media posts, and tracked online traffic
Represented CultureMap at editorial and social events
Managing Editor, FD and FD House, The Dallas Morning News (January 2015-January 2016)
Assigned, edited, and wrote features, departments, and front of book stories; proofed final layouts and read dummy book and corrections
Sourced imagery, scouted locations, and pulled product for/arranged photo shoots
Attended events, oversaw editorial and art budget, set/enforced deadlines, and maintained production calendar
Editor in Chief, Celebrated Living (April 2014-January 2015)
Served as creative lead for a quarterly luxury travel and lifestyle magazine
Developed story lineup, coordinated celebrity cover stories, top-edited all content, proofed final layouts, wrote cover blurbs and headlines, read match prints and dummy book, and managed the editorial budget
Provided photo and design direction, sourcing and editing images and pulling product for/overseeing photo shoots
Senior Editor, American Way (2009-January 2015)
Assigned, edited, and wrote cover stories and features; generated and edited content for front of book
Wrote headlines, subheads, and story captions; pulled product for/oversaw photo shoots
Managed a stable of 30-plus writers, negotiated fees, and handled contracts; participated in promotional blogging, tweeting, and other social networking
Special projects included writing/producing the annual holiday gift guide and the annual Road Warrior issue
Associate Editor, American Way (2003-2009)
Assistant Editor, American Way/Celebrated Living (2000-2003)
Communications Assistant, Grapevine/Colleyville ISD (1998-2000)
Awards
2022 Marcom Gold Award, Digital Media/Website/Tourism, Explore Sauk County (Content Editor)
2022 Marcom Honorable Mention Award, Digital Media/Website/Tourism, Visit Ulster County (Content Editor)
2015 Society for Features Journalism Excellence-in-Features Award, Best Niche Product, FD
2015 Apex Award of Excellence, Celebrated Living (Winter 2014)
2015 WPA Maggie Award, Best Quarterly Magazine, Celebrated Living (Winter 2014)
2015 WPA Maggie Award, Most Improved Publication, Celebrated Living (Winter 2014)
2006 WPA Maggie Award, First Place, Best Interview or Profile: “You Ever Heard of Sydney Frank?” by Joe Guinto (Editor)
2006 Lowell Thomas Silver Award, Environmental Tourism: “Galapagos Endangered” by Ken McAlpine (Editor)
1999 Gold Star Award, Texas School Public Relations Association (TSPRA)
1999 Award of Excellence, National School of Public Relations Association (NSPRA)
Education
Bachelor of Arts in English Literature, Texas Christian University (1994-1998)